Music Marketing at its finest
Artist on the rise. Me and my team were recently asked to create an entirely new artist based from a selected group of rock songs, we knew it was going to be challenging but we were ready to take it on. The song we chose from the group was "So Caught Up" by The Heskey Brothers, it stood out to all of us from the second we heard it because of the story that the song is showing to its listeners, the lyrics were well written, the beat was made perfect for the song, it was all around a great song. But now we had to build a whole new artist and bring him into this genre, that is now not that popular in this new generation, we were ready though. We started off by brainstorming the ways that a new and upcoming artist makes his way to the top these days, and the one clear answer was social media. Today, hundreds of artists trying to make their music a hit, attempt to put it out on