Finished Marketing Music Project

        Me and my team are now finished with our Music Marketing project, with help from all the members we created LoneStarz. He is an upcoming singer in the Rock genre and we created for him all things necessary for him to go to the next level.

        

        We started off by brainstorming the ways that a new and upcoming artist makes his way to the top these days, and the one clear answer was social media. Today, hundreds of artists trying to make their music a hit, attempt to put it out on social media, hoping it will get recognized by the big people who can give them a hand to take their music to next step. Tik Tok at this moment is the biggest social media platform, so we decided that our new artist would start there, making videos with his songs, performing on live streams, interacting with fans. The one challenge that came up was how will our artist stand out from the other hundreds of artists trying to do the same thing, so we came up with a plan where the artist a famous tik tok star with a big platform, and that star will put his songs out on his platform where it is guaranteed to be listened by millions of fans.

        The best part of this project for me was producing a music video for the song "So Caught Up" by the Heskey Brothers. We started with a storyboard for the video and we decided on the story we were going to try to tell through the video which was about a guy that is still in love with his ex girlfriend, he is still caught up on her and throughout the music video he has memories coming back to him of things they used to do together and he visits the places they used to hang out. The video ends with the guy being encouraged by his friends to leave all those memories in the past and move on with his life. My team and I really enjoyed creating this music video as we were forced to think in ways that we had never done before.

        To finish off the project came presenting our pitch to our teacher and classmates we had discussed what each member was going to talk about and tried to go into detail with every part of the pitch. We presented all of our research that helped us come up with our ideas for our artist, showed the merch created for our artist and finally showed the class our masterpiece, the music video. The feedback we got from our classmates seemed great and we were very happy with the work that we did, not only did we do a great job but we also got very close.

        Overall, this project helped me learn the whole process that music companies have to go through to help their artists get out into the world and keep in touch with their fans. The project was long and required hard work but after being done with it I am glad I was assigned this, helped me gain knowledge in areas of the world I did not know too much about it before, and it will make it easier to continue building my cambridge portfolio especially all the research I have done will give me a nice idea of whatever the next assignment will be.

Here is the link for our music video https://youtu.be/cOEGNUDoRkE