Analyzing Representation
Representation
Representation in media is the ways in which the media created portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective. Rather than examining media representations as simply reflecting or mirroring reality, it examines how media representations serve to represent or to actually create a new reality.
In this ad, we can clearly see that this ad's intention was to include different types of people from different backgrounds, and they did a great job of it. The ad shows a great representation of different ages, races, religions, genders, and even orientations. The ad puts aside and ignores the average stereotypes of the different people they want to represent, like a specific religion should not be wearing a specific clothing with no reasoning. This ad's goal was to be able to recycle not just clothes, but also fashion in general. The ad wants to project that beauty and fashion can be different and that it's okay to embrace your own type of fashion, which also helps every single member of the audience feel both included and represented. The effect of this ad could be that for people to stop feeling afraid of others stereotypes and thoughts and to just embrace who they are, this ad can show that all types of fashion is beautiful and that they shouldn't hide it or be afraid to show it.
This ad is about a woman that is criticizing the way her daughter is dressed and how she wishes that the product Tide wouldn't work so well in getting stains out of her daughter's clothes so that she could throw them out. There is a big stereotyped problem in this ad, starting with the mother, who stereotypically representing the way females are "supposed" to wear clothes by wearing feminine clothes with the color pink, which is a widely known color to represent femininity. Compared to how a female shouldn't dress, which is being represented by her daughter. The girl is wearing baggy and camouflage colored clothes, which is stereotypically supposed to represent the way that boys usually dress. It can be noticed in the mother's voice that she does not like the view of her daughter wearing boys' clothes when she mentioned how Tide shouldn't work so well to get the stains out of her daughter's clothes, or how she mentioned that it was too bad that the clothes weren't ruined in the wash. This ad has a negative effect to the audience that this certain gender has to wear a specific color or a specific kind of clothing. It's blinding people to think that no gender is allowed to be able to wear anything that isn't out of their usual way and some might feel pressured by society to dress and be someone that they are really not.
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